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Do You Belong to the Right Trade Organizations for Your Auto Business?
Even if you’re not much of a joiner, consider the idea of joining as it pertains to the automotive industry. Most automotive trade associations have the same purpose: to promote automotive technologies, education, training and communication for auto businesses.
Some of the more prominent associations, such as the Automotive Service Association (ASA) represent the voice of the automotive industry. But, all automotive trade associations look for ways to promote training and the ongoing education of their members. Joining associations also give you the opportunity to interact with other auto industry professionals.
Do you know which associations are right for your automotive repair business? Read more about automotive repair associations. Consider them as important for marketing as having a professional website .
What Are Automotive Industry Associations?
Automotive industry associations are organizations that help you stay connected and get information about the latest developments in the auto industry. They also offer you the experience of all the other members.
Most members are eager to offer their expertise and advice. If you don’t get involved, you’re at a disadvantage to those who do belong to associations.
Belonging to auto trade associations, whether they’re state, local or national, can boost your repair business to new heights by networking with fellow members.
You can also take advantage of their programs, training and other member services. Add association membership to your arsenal of ways to grow
your auto dealership or auto repair shop.
Member Benefits of Auto Trade Associations
The benefits of membership in automotive industry associations are many and varied. You can meet other industry shop owners at meetings. This is where you can have an open exchange of ideas and information.
Associations also have representation to protect you against oppressive laws and regulations. Another benefit of becoming an association member is it improves the public perception of your auto business.
Along with legal protection, you also receive educational opportunities to enhance your industry expertise. Automotive service associations provide you with valuable insights on future automotive developments that you can discuss with other members. The resources you can use are much greater than you could ever discover on your own.
The key to leveraging the total value of auto association membership is not just by joining but by participating in the programs. The following list of automotive trade associations are the major organizations in the auto industry.
Automotive Service Association (ASA)
The Automotive Service Association
is a national association established in 1951. Its goal is to promote professionalism and excellence in the automotive repair industry. The association offers education, services and representation for auto repair business owners and managers.
When you join ASA, you can take advantage of training that focuses on the latest automotive repair technologies. The organization also offers several classes to educate automotive specialists on advances happening in the industry.
For example, ASA offers videos that provide information on automotive technician education requirements and industry career opportunities. You can use this as a resource for service dealers when they participate in career fairs or promotional events.
The association also has a handy ASAs mobile app so you can stay updated in real-time on the most current news and programs offered. In fact, the ASA keeps abreast on all issues affecting the automotive repair industry on both the federal and state level, so you’re always well informed and prepared.
ASA is always working toward offering members discounts, whether it on motor oil and lubricants, diagnostic subscription costs or repair shop management software.
Automotive Maintenance and Repair Association (AMRA)
The Automotive Maintenance and Repair Association
(AMRA) is a non-profit organization. In 1994 AMRA began serving the interests of customers and auto repair businesses. Membership in this association helps you communicate with your customers and offer reliable, consistent automotive repair and maintenance services.
If you’re a member of AMRA, your customers know you believe in trusting customer relationships. This helps build your business because your customers have confidence knowing that members of AMRA believe in professional and responsible vehicle service and maintenance.
Automotive Aftermarket Industry Association (AAIA)
With over 40 member benefits and services, the Automotive Aftermarket Industry Association
(AIAA), is the oldest association for the service market. Past and present members have seen just about anything related to the auto repair industry. If you’re a member, you can collaborate on what you feel is the most valuable issues to address.
Some of their services include advertising and marketing support, training through their annual CARS seminar, the Automotive Management Institute and more.
AAIA also offers programs on estimating costs, software and information discounts, financial and insurance services, and they represent their members on legislative initiatives at state and national levels.
Automotive Service Excellence (ASE)
The National Institute of Automotive Service Excellence (ASE) strives to better the quality of auto repair professionals. If you’re one of the 300,000 automotive service professionals who hold ASE certifications, your customers know that you’re qualified in all areas of the automotive service industry.
This organization protects not only your customers but your shop, as well.
Join Automotive Trade Associations and Grow Your Business
When you become a member of an automotive trade association, whether it’s the Automotive Service Association or a local organization, you form a beneficial partnership. You get everything you need to run a successful auto repair and maintenance shop.
The association will promote your professionalism, offer training, networking and resources to take your business to the next level.
If you’d like more information on growing your auto shop business, generating more sales and increasing your profits, contact us
today. We’d be happy to answer all your automotive marketing questions.
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