Auto Repair Leads - What Advertising Channels Work
Instagram? Facebook? Twitter? They are all important advertising channels for getting people to see your auto shop, the antique cars, and the services you provide.
As an auto shop, you're constantly looking for ways to drive business, generate auto repair leads and bring new customers into your store.
Referrals are great, but realistically, you can only depend on them for so much. It takes you actively working to reach a broader base of target customers to grow your clientele.
As you go over different marketing ideas and strategies, you might find yourself wondering which advertising channels you should use. There are so many different kinds that it's almost overwhelming.
Here are the best advertising channels that you'll see positive results from. Consider all of these in your new marketing plan.
1. Email Marketing
What better way to drive the promotions that you're having and convince people to stop by than a good old-fashioned email marketing campaign? It's a tremendous way for you to reach your hand out to specific prospects. Not to mention that you can use certain times of the day/week to send your emails out based on when people read email most.
Looking to grow your email subscriber list a bit? Be sure to provide incentives for signing up. For example, you could place a pop-up on your website that says you'll send them "the 5 secrets of making your car run longer" if they subscribe to the email list. Then you'll have more people joining your email that are looking to engage in the content you send to them. Be sure to personalize the messages a bit to make the information seem less sales-focused.
2. Instagram
Instagram is fun, engaging, and has several million people for you to potentially reach within your area.More importantly, it's a great way to grow relationships with prospects and clients rather than pitching them on your service all day every day.
You can create great content such as "how to's" or "warning signs" posts that will educate your followers and lead them to perceive you as an industry leader.
Trying to stay at the front of your customer's mind? Continuously add to your story and direct them to your page.
Instagram can be a great way to reach a new type of target audience you may have otherwise never reached. It can also be a tremendous way to direct people to your well-designed website and push them from prospects to clients.
3. Quora
As an auto shop owner, would you consider yourself to know more about cars than the average person surfing the web? If so, use that to your advantage with the amazing Q&A site known as Quora.
Millions of people in the world (and your community) are asking different questions regarding car repairs, car models, car specifics, the list goes on and on. If you know the answers, this is a great way to push your brand and engage with prospects.
It's also a great way for you to provide links to your content. If you have an article that addresses their question, you can provide an informative answer then tell them to check out your site for more details.
That process is what is known in the search engine optimization world as backlinking for your website.
4. YouTube
Maybe you're looking for ways to make yourself more personable to your clients. You realize the importance of social media, but "tweeting" and "selfies" aren't your thing. Fortunately for you, YouTube is an advertising channel that your auto shop can thrive on for years to come!
It's a great way to engage with clients, build your brand, and direct people to your services. Whether you choose to give off a perky and upbeat vibe or that of a humble mechanic that only wants to help people, YouTube watchers will appreciate your efforts.
Many people have the misconception that YouTube is only for people that want to go viral. That's not true at all—it can be a tremendous way to build your presence.
Try doing things such as "how-to" videos, funny videos, family videos, a day in the life video, etc. While it may seem silly, viewers will love it. You've now put your brand at the front of their minds for the next time they need a car repair.
5. Search Engine Optimization
Search engine optimization (SEO, for short) is of vital importance to building your presence in the online marketplace. For your auto shop, local SEO will be especially helpful for bringing new prospects to your website.
There's a healthy mixture that has to happen in order for you to receive the blessing of Google's algorithm. It requires you to focus on things such as keyword usage, internal links, high-quality content, external links, etc.
Have you ever wondered why so many business websites now have fully-functional blogs on them? They're looking to prioritize SEO and introduce new site users to their brand.
The best part about SEO is that once you've achieved things such as having one of your articles climb up Google's top search results, it will be there to stay. The higher up the search results your page is, the more people will click on it. It's that simple! Book your free discovery call today and talk to the auto solutions marketing experts.
Consider the Advertising Channels That You'd Like to Use
Now that you've seen some of the best advertising channels you should consider for your business, it's time to put a marketing plan into place. Take into account all the options you have at your disposal and choose the ones you think best fit your style.
Looking for a few more marketing ideas? Check out this article for more marketing ideas that your auto shop can use.
Start growing your shop business now!
Generate significant business growth with a Managed SEO service for your auto shop from Auto Shop Digital.
