Auto Repair Shop Signage: Why You Need One for Your Marketing Strategy

A Sign Tells Customers Where Your Shop Is

Remember the old saying used by property experts, "Location, location, location"? Well, it applies to your business as well.



Signs are essential to shops that are tucked away, sometimes behind a bigger building. As an auto repair shop, letting others know where you're located is essential in times of emergency.

Locals might know where you are, but what about those unfamiliar with or new to the area? A sign acts like a big arrow telling them where to go.

Signs Draw Attention

Signs draw attention and it makes people read what you have to say. The bigger and more creative the sign, the more people will look.



Even if you use a standard sandwich board sign, people are more likely to look your way and read it. But if you want to stand above your competition, which is crucial when running a business like an auto repair shop, make your sign pop.

You can do this in various ways such as choosing eye-catching colors, making jokes, or using wordplay. These types of signs tend to stick in your customer's minds more, which can play a part in choosing your business later on.

Signs With a Logo Reinforce Brand Image

A sign is a reflection of your brand and your business. Using a sign with your logo helps reinforce your brand image and also helps you look more professional.



Think of your sign as a promise to your customers. You're telling them what to expect when they walk through your door. This is great if you're advertising a sale or promoting a service.

When used in combination with local marketing ideas, you can make your brand stand out from the competition and increase your sales. Remember your online presence and think of it as another type of sign. Utilizing social media for auto shops is a great way to build and explore a brand persona.

Signs Are Inexpensive Advertising

Depending on the sign you use, advertising with signage is fairly inexpensive. Sandwich board and custom-insert sidewalk signs are some of the cheaper options and typically cost less than $100.



Custom yard signs and flag banners help draw attention to your sales and services. For example, in addition to your regular sign, you could use a flag banner to advertise a big tire sale.

Though if you want to stand out and if your budget allows it, consider upgrading your sign. A monument sign works particularly well as a way to advertise auto repair services.

You Can Use a Vehicle as a Sign

Have you ever considered using your vehicle as a way to advertise your shop? Many companies do so by getting a decal or door magnet with their business logo and information.



Think about how often you're on the road and how many people you could reach by using your vehicle as a type of sign to advertise. It's like handing out your business card but easier.

There are many different types of signs you can stick on your car from a window decal to an advertising magnet. The best part is that most options are inexpensive. You can also get your logo as a window decal for your shop.

Auto Repair Shop Signage Ideas and Trends

Now that you know some of the benefits of signage as a way of advertising for auto shops, you're likely wondering where to start.



If you already have a sign but it's looking old or dirty, clean it up and make sure it's visible. If your sign looks faded or dated, that's a sign you may want to replace it. After all, your signage is a reflection of your brand and your shop.

Here are some ideas to consider if you're ready to create a new sign.

Keep It Simple

People have short attention spans, which is why you'll want to keep your message short. When marketing for auto shops, think about which services you want to promote. Include the price so customers know what to expect.

For example, you could use a marquee board to advertise one or two ongoing specials. Use red numbers to draw attention to the pricing.



Using capital letters and abbreviations can also help people read faster which is useful if you're located on a busy road.

Trendy Colors

Many marketers rely on color trends in visual branding to create signs and banners that stand out. Color plays a big part in marketing because some colors stand out more than others. Colors can also evoke certain feelings in consumers.



Here are some of the big trends for this year, which you can also use on your website and social media pages.

Make Your Sign and Shop Stand Out

If you have limited funds for advertising, signage is an inexpensive but effective way to draw in more customers.



Make your auto repair shop signage pop by considering both sign style and the message you want to convey. Even a simple sign like a marquee can draw attention, and you can change your message as needed. 

Not sure where to start when it comes to online marketing or branding for your auto shop? Let us design you a professional website sure to impress and convert online visitors. We have pricing plans for businesses both big and small.